ROLE: Branding | Brochure | Marketing | Exhibition | Guidelines
A simplified rebrand for WSET, The Wine & Spirit Education Trust, who provide globally recognised education and qualifications in wines, spirits and sake. They needed a more adaptable, digital-first design. I retained the essence of the existing logo, the Greek Goddess Ariadne by simplifying the shape. The new brand proposition 'A world of knowledge' encapsulates the exciting journey of learning and discovery on the courses. I created a lively and passionate visual language that showcases the rich and versatile world of the wine & spirits industry. The rebrand was successfully rolled out across all collateral including print, advertising, brochures, flyers, signage, pop-up classroom stand and guidelines for in-house website design. Designed at Dusted. Image credit WSET.