Identity | Branding | Brochure | Advertising | Exhibition
A rebrand for The Wine & Spirit Education Trust, who provide globally recognised education and qualifications in wines, spirits and sake. They wanted to retain the essence of the existing logo, the Greek Goddess Ariadne (wife of Dionysos the God of wine), but see this redrawn and modernised. Captured in the new brand proposition of 'A world of knowledge' is the creative concept, focusing on the exciting journey of learning and discovery that opens a whole new world of... knowledge, skills, appreciation, recognition, insight and expertise. I created a lively and passionate visual language, a colourful expression to showcase the rich and versatile world of the wine & spirits industry. The refreshed logo now lends itself better to a broader range of applications both on and offline. The new brand was rolled out across all collateral including print, advertising, brochures, flyers, signage, exhibition and guidelines for in-house website design. Designed at Dusted. Image credit WSET.