ROLE: Branding | UI/UX
A refreshed brand identity and website for British Ski & Snowboard (BSS), the national governing body for snowsports in the UK. They needed to modernise the identity inline with the growing snowsports sector and become more credible, desirable and professional. The new site is editorial in style with all the latest news, features and sports events clearly highlighted. UI design is kept clean and vibrant by using bold, impactful typography and striking imagery to create a cool and appealing showcase for all the disciplines. It is fully responsive with an engaging live social platform for all the athletes to interact and be proud of. The strengthened identity and website has helped raise the visibility of the organisation and attract a higher profile of sponsorship. Designed as part of the team at Dusted.