Identity | Branding | Website
A refreshed identity and website for British Ski & Snowboard, the national governing body for snowsports in the UK. They needed to modernise the identity inline with the growing snowsports sector and become more credible, desirable and professional. The new look & feel is clean and vibrant, using very bold, impactful typography and striking imagery to create a cool and appealing showcase for all the disciplines. The dynamic site design is editorial in style with all the latest news, features and sports events clearly highlighted. It is fully responsive with an effective user interface and an engaging social platform for the athletes to be proud of. The strengthened identity and website has helped raise the visibility of the organisation and attract a higher profile of sponsorship. Designed as part of the team at Dusted.