This portfolio site showcases the work of myself Karen O'Neill, a London based Graphic Designer and Art Director with over 10 years experience in branding across multiple channels for a diverse range of clients in a variety of industry sectors.
I enjoy each stage of the design process, applying conceptual thinking and strategic focus to every project. With strong typographic skills and a meticulous eye for detail I use a unique and adaptable design style to solve creative challenges. I inject my passion and dedication into ensuring work is carefully crafted, coherent and aesthetically strong. My aim is always to deliver innovative, enduring and memorable outcomes that add value to the client and engage the target audience.
I have helped global brands deliver on their brand positioning & strategy, brand guardianship, implementation, guidelines and digital presence. Disciplines include brand creation & development, naming, brand identities, web design, digital & social design, editorial design, reporting, infographics, data visualisation, advertising, campaigns, packaging, retail & environmental design, signage & wayfinding, exhibition design, visual merchandising & display design, art direction, storyboarding, photography, illustration, artworking and press proofing & passing.
If you would like to discuss a project, collaborate or to just simply say hello, please get in touch via email or social media using the links at the top of the page. Thanks for visiting!