OUem

ROLE: Branding | UI/UX | Information Design | Reporting
OU Endowment Management is based in Oxford University. The challenge was to evolve the Annual Report by making it more visually engaging and create a user-friendly responsive website. A core messaging theme was devised around ‘Investing in the future’ with reference to the heritage of Oxford University and their long-term approach to global investing. Keeping the overall brand elements clean and simple, information was brought to life with a clear and efficient data visualisation style. I applied a subtle tinted graphic device to hero imagery, adding visual impact and also created useful graphic signposting of sections for a more effective experience. The new brand style translated seamlessly online across all devices. Designed at Dusted.