Branding | Reporting | Digital
OU Endowment Management is based in Oxford University. The initial design brief was to evolve the Annual Report by making it more visually engaging and easier to navigate. A core messaging theme was devised around ‘Investing in the future’ with reference to the heritage of Oxford and their long-term approach to global investing. Keeping the overall brand elements clean and simple, information was brought to life with a clear and efficient data visualisation style. A subtle tinted graphic device was applied to hero imagery, adding visual impact and useful signposting of sections now makes navigation easier. The new brand style translated seamlessly online creating a clean, user-friendly modern responsive browser experience across all devices. Designed as part of the team at Dusted.