ROLE: Branding | UI/UX | Art Direction | Storyboarding | Reporting | Marketing
Antin are a leading private equity firm with a focus on infrastructure investments. They needed to reposition themselves, update their identity and create a more user-friendly responsive website. They use a trusted 'value creation' investment approach, always striving to enhance service quality and create growth to the portfolio. This proven long-term approach is conveyed in the strong brand proposition – Seeing potential, delivering value. The overall visual identity has a premium look & feel, using a monochromatic colour palette and impactful, dynamic black & white imagery. I created a bespoke logotype, elegant brand marque and classical, understated brand assets. The brand was rolled out across all collateral, including a responsive website, investor videos, annual reports, advertising and the interiors of Antin's head offices in London and France. Designed at Dusted.