Strategy & Positioning | Naming | Identity | Packaging | Guidelines
A new identity for a UK lubricant brand. An effective brand strategy was developed with particular attention to providing clear and useful product information to a broad range of customers. Customised letterforms create a unique logotype and an attractive identity was created that has consumer friendly appeal. The ULTIMO GT range is positioned as ‘Performance motor oils for the smart motorist’ and is now respected by individual motorists and industry professionals for high quality products at competitive prices. Designed at Circle.