Identity | Branding | Art Direction | Digital | Reporting
A rebrand for HICL Infrastructure Company Ltd. who invest in real assets, mainly in the public sector, that provide essential services and support the community. The challenge was to design a clean, benefit-driven website and create a more engaging user experience for its global investors and stakeholders. Their unique investment approach is encapsulated in the brand proposition of ‘Delivering Real Value’. I introduced a dynamic perspective image style for a new set of portfolio shots and transformed complex data and case studies by using imaginative infographics, charts and iconography. By having many global assets in various industry sectors, it was essential to create a simple user-friendly experience and make it easy for the client to update. The Annual Report was redesigned to become more visually engaging and has clear navigation and signposting of sections. The website won Best Website for it's intuitive, modern, user-friendly design at the 2017 AIC Shareholder Communication Awards. Designed as part of the team at Dusted.