Identity | Branding | Art Direction | Digital | Reporting
A rebrand for HICL Infrastructure Company Ltd. The brief was to create a benefit-driven website that engaged investors and stakeholders through clear communication. A proposition of ‘Delivering Real Value’ encapsulates their investment portfolio that delivers real assets, mainly in the public sector that provide essential services and support the community. With so many global assets in various sectors coherence and clarity was essential in designing a user-friendly website that was easy to update for the client. Annual Reports were redesigned with clearer navigation and signposting of sections. Asset photography, iconography and data visualisation add visual impact and highlight case studies. The website won Best Website for it's intuitive, modern, user-friendly design at the 2017 AIC Shareholder Communication Awards. Designed as part of the team at Dusted.