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Mulkia

Brand communications, corporate brochure, digital, advertising
Mulkia is an established Middle Eastern investment bank who needed help communicating their brand more effectively. Expanding upon their existing brand tools I introduced a distinctive brand image style and developed the square as a prominent graphic device. The new brand image style visually represents Mulkia's core brand values; innovation, commitment, professional and ethical. The scale of the world of financial investment is represented by using broad (investment) horizons, transparency (in dealings & services), solidity (dependability) and traditional (Arabic culture) images with an international and modern view, representing the progressive ambitions of Mulkia. Image colours are sympathetic to the brand colours and present a confident, assured, warm face of Mulkia. I also created an Islamic pattern motif to add texture and richness to the new set of brand tools, corporate brochure, digital templates and advertising. (Designed at Circle)

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