Strategy & Positioning | Branding | Signage | Environment | Retail
I developed the identity and overall design concept for Nisa Local. The brief was to evolve the existing Nisa retail brand look & feel by making it warmer, more inviting and a richer experience for customers. A fresh, fun personality was created by using diverse customer focused imagery a long with a clear messaging system and a more functional and engaging tone of voice. The redesigned store is bright and inviting and clearly highlights locally sourced produce and informs customers how the store's successful charity donation scheme supports the local community. Independent store owners are now proud to deliver a better customer experience. Designed at Circle.