ROLE: Branding | Brochure | Marketing | Exhibition | Guidelines
An award-winning rebrand for Exel, a global leader in composite solutions. They needed a forward-thinking branding and online presence to match their innovative mindset: clean, simple, modern and focused on a seamless customer experience. The creative theme 'partnership for a better future' is encapsulated in the proposition – for forward thinkers. The new logo illustrates Exel’s services in a subtle, modern way. The x in Exel features two elements coming together in partnership, to form something stronger, as well as creating a bold graphic device. I created and developed the brand assets, covering a range of applications, into a comprehensive digital brand guidelines. The new brand was rolled-out across brochures, printed collateral, digital platforms, website and event stand. The DMA Awards 2021 Winner – Silver, Best B2B. Designed at Agency Inc.