ROLE: Branding | Brochure | Marketing | Exhibition | Guidelines
Exel are a global leader in composite solutions. They needed a forward-thinking branding and online presence to match their innovative mindset: clean, simple, modern and focused on a seamless customer experience. The creative theme 'partnership for a better future' is encapsulated in the proposition – for forward thinkers. The new logo illustrates Exel’s services in a subtle, modern way. The x in Exel features two elements coming together in partnership, to form something stronger, as well as creating a bold graphic device. I designed and developed a comprehensive brand guidelines, covering a range of applications. The new brand was rolled-out across brochures, printed collateral, digital platforms and event stand. Designed at Agency Inc.