ROLE: Concept & Creation | Design | Illustration | Guidelines
Concepts and creation of the clothing range 'Little Legends', aimed at young cricketers, for Lord’s Cricket Ground. The identity theme builds on the fun, energy and enjoyment of children playing the game. I designed and developed assets for style guidelines and created a set of ready to use artwork files to control and protect the brands implementation. The set of assets have clear instruction for creating merchandise and include brand tools, illustrations and a defined set of illustrated brand messages. Designed at Circle Brands.