ROLE: Strategy | Branding | UI/UX | Art Direction | Marketing | Environment | Guidelines
An award-winning rebrand for an established family run catering business. They needed a unified brand story for their diverse customer base and to stand-out in the highly competitive market. A key philosophy that informed the creative theme was their passionate belief about ethical sourcing and quality assurance. A simple concept of eating good, honest, quality food and living happy – Eat good, live happy. Leading the project from conception to delivery, I created a bright and vibrant visual language that celebrates glorious natural produce and ingredients. I styled and art directed new imagery, introduced a rich mix of typefaces and a friendly tone-of-voice with relevant content directed to the right audience. Each offer has its own distinct look, retaining a cohesive design that works seamlessly across all channels. The Transform Awards Europe 2019 Winner – Bronze, Best Visual Identity from the Facilities Management Sector. Designed at Dusted.