Strategy | Branding | Art Direction | Digital | Marketing | Environment
A rebrand for an established family run catering business that have been producing meals for the education and business sectors for over 20 years. They needed a unified brand story for their diverse customer base and to stand-out in the highly competitive and expanding catering sector. The strategic process identified three distinct audiences for Harrison to target more effectively – Schools, Independent Schools and Business & Industry. The creative theme focused on their passionate belief that happy cooking is as much about where food is sourced as it is about how good it tastes, putting the 'H' in healthier, honest food and creating happy mealtimes! This provided the platform to create a new vibrant & engaging visual language to express a more authentic, positive vibe. I styled and art directed new brand imagery and introduced a fresh colourful palette. A rich mix of typography and friendly language now delivers relevant messages to the right audience. Each offer has its own distinct look while retaining a cohesive brand identity. Designed as part of the team at Dusted.