Identity | Reporting
ICG Enterprise is an investment trust with a diversified portfolio of private equity assets. Part of the ICG Group, it has been investing in private equity for over 30 years. The Group already had an established and coherent visual identity and one of the key deliverables of the design brief was to create a unique look & feel for Enterprise Trust whilst still adhering to the main brand guidelines. A new distinctive visual language was devised from evolving the existing ICG Group graphic pattern. Combined with clear signposting of sections, people focused asset imagery and introducing iconography and data visualisation the document is now clearer to navigate and more visually engaging. Designed as part of the team at Dusted.