Identity | Reporting
ICG Enterprise is an investment trust with a diversified portfolio of private equity assets. The challenge was to create a unique visual identity whilst still adhering to the main ICG Group brand guidelines. Part of the ICG Group, Enterprise Trust has been investing in private equity for over 30 years. The Group already had an established and coherent visual identity but needed to develop a unique look & feel for Enterprise Trust. A new distinctive visual language was devised from evolving the existing ICG Group geometric graphic pattern, introducing a fresh colour palette and black & white image style. The Annual Report was redesigned with clearer navigation and signposting of sections. The introduction of iconography, data visualisation and a people-focused image style highlight the human aspect in the case studies. Designed as part of the team at Dusted.